KTM'S 'ORANGE BLOOD' CAMPAIGN

KTM'S 'ORANGE BLOOD' CAMPAIGN: TOUCHING THE FUTURE WITH A COMMUNITY-FIRST APPROACH 

KTM will shine on. The future will still be full of ADVENTUREPURITYEXTREMEPERFORMANCE, and technology that stirs emotions, but, with fresh perspective. Yesterday, 25 February, 2025, orange lights beamed into the winter sky in Mattighofen symbolizing a brighter future. The company is also transforming the way to engage with everybody who has been touched by the brand; from customers, to admirers, race fans, dealers, suppliers, onlookers and all past and present riders and those to come.

KTM marked its regeneration with illumination, but the beams were the first gesture of a strong and diverse ‘ORANGE BLOOD’ campaign that will embrace and integrate the KTM community more deeply than ever before. KTM is changing and the company is committed to greater transparency and a deep connection with the motorcycling industry and the consumer base. One of the principal initiatives will be the launch of the ‘ORANGE BLOOD’ platform.

ORANGE BLOOD’ is the new official online portal where KTM will be listening and interacting.  It’s where riders worldwide can connect, share their passion, and even help shape the campaign itself. Riders are invited to show their ‘Orange Blood’, submit their stories, and the best will become the global faces of the campaign.

The platform is a one-stop community hub, featuring rider-organized events and the chance to join the KTM Orange Board. This board, led by ambassadors, riders, and dealers, works hand-in-hand with KTM's Executive Leadership to ensure that the brand is shaped by the very people who live and breath it. KTM will also enable the community to organize global ride-outs through the ORANGE BLOOD platform, bringing riders together on the road. As time goes on, the platform will continue to evolve with new features, that will make it the ultimate space for ‘orange bleeders’ worldwide.

The ‘ORANGE BLOOD’ campaign will involve other awareness-building acts like signage, slogans, videos and visual content on network channels, social media and media partners. Further activities to celebrate the implementation of KTM’s brand values will also take place. KTM continues to embody the 'READY TO RACE' mantra, proving that it is more than just a slogan. This year, the team has successfully conquered the Dakar Rally, showcasing their hard work and dedication. The red plates in the AMA Supercross series are a testament to their commitment and perseverance. As KTM looks forward to more thrilling MXGP and Enduro events, and continues its journey in MotoGP, the focus remains on delivering excellence. This year marks a significant comeback for KTM, reinforcing the brand's determination.

“We are still here, the engines are running, the LEDs are still on, and we are filling the tanks and charging the batteries as fast as we can. Mistakes have been made, and lessons have been learned. Now we want to prove that the KTM brand lives up to what people value about it. With ORANGE BLOOD, we want to be even closer to our customers - their expectations and feedback are incredibly valuable for our development. Orange Bleeders are KTM enthusiasts who support us with their expertise and love for our motorcycles in good times and bad. As our upcoming commercial says: “Passion never goes bankrupt,” said Gottfried Neumeister, CEO of KTM AG.

KTM NEWS

KTM ORANGE BOARD

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The ORANGE BOARD is KTM’s official rider panel. It’s where KTM riders and KTM teams meet to shape the road ahead. Born from the spirit of the community, this panel brings together selected members who live and breathe the READY TO RACE spirit - combining real-world riding experience with the drive to push boundaries. This isn’t just a focus group. It’s a seat at the table.

KTM IS BACK

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Finalmente entriamo in un nuovo capitolo per KTM, fatto di resilienza, innovazione e slancio inarrestabile. Lo facciamo supportati dalla costante presenza della nostra community, dai fan più fedeli e dai partner più devoti. Questo ritorno lo dedichiamo a ogni pilota, ogni Concessionario e ogni persona che ha creduto in KTM. Il cammino che ci aspetta è luminoso – con nuove moto, nuove storie e un futuro plasmato da tutti voi.

KTM SUPPORTA LA CRESCITA DEI PILOTI DI DOMANI CON JMX SCUOLA DI MOTOCROSS

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Nata nel 2022 con l'obiettivo di far crescere e divertire i talenti di domani, JMX SCUOLA DI MOTOCROSS è una giovane e dinamica realtà fondata da Giacomo Gandino, istruttore federale e tecnico sportivo FMI di 1° livello, che dopo una buona carriera nel Campionato Italiano Motocross e una laurea magistrale in Management dello Sport, ha deciso di mettere la sua esperienza e il suo grande entusiasmo al servizio dei più piccoli. La scuola, supportata dal Team Pardi Racing e da KTM Italia attraverso il Dealer ufficiale Cabutti Motor, ha come obiettivo introdurre alla disciplina del motocross, iniziando un percorso formativo specifico per bambini e bambine. JMX SCUOLA DI MOTOCROSS organizza giornate di avviamento al motocross e corsi in pista: nelle prime Gandino e il suo staff portano le mini elettriche KTM SX-E nelle piazze come in altre strutture per dare l’opportunità a tutti di provare l'emozione di salire in moto; i secondi sono finalizzati all’apprendimento e al miglioramento delle tecnica di guida, con appuntamenti settimanali e programmi specifici per ogni età. Giacomo è inoltre impegnato nel sociale ed è spesso presente agli eventi di “Mototerapia” organizzati da Vanni Oddera, con il quale oltre a far passare ore spensierate ai piccoli affetti dalle più svariate patologie, partecipa attivamente agli spettacoli di freestyle motocross organizzati dal funambolo di Pontinvrea. Per ulteriori informazioni sull’attività di JMX SCUOLA DI MOTOCROSS: giacomogandino@gmail.com