• Become a dealer

    Wanna join our race?

    Become a dealer


    Arriving here means only one thing: you want to go even further. Orange is a bright color, and it signifies a bright future. Why? KTM is not only the biggest and most dynamic motorcycle brand in Europe but has fast expanding roots throughout important global markets.

    Our innovative, diverse and stirring range of motorcycles and raises the pulse of riders new and returning; when clients stand before you and can visualize the turn of the throttle then the sale is half done. You are the essential link in connecting the customer’s eagerness and their eventual experience. Unite the orange family.


    We race to win.

    We race so everyone can win: our engineers, our partners, our customers, our fans, our dealers. READY TO RACE is a motto and mantra for KTM. It defines our passion for advanced technology by harnessing the spirit and the extremes of competition.

    Through eighty years of history, we have maintained a desire to excel, and to prove ourselves and our work for your benefit. The KTM brand and the promise of a thrilling motorcycling sensation – whatever the terrain - will always provoke a reaction. This is where you come in. Harnessing the curiosity, the initial flickers of emotion and explaining how a KTM will change a rider’s life is a fundamental first point of contact. Wave the flag for us and help inject some powerful orange into another biker’s adrenaline.

    Find out how you can join our race

    Apply now!

    Ready to race

    Ready to race

    Are You Ready To Race?

    KTM is looking to expand its dealer network into some key territories in the UK to continue its success. We sold more new bikes in 2022 than 2021, increasing our market share in the process, and we can see potential for even more growth. Sales increases will come from our amazing and extensive range of Street and Off-road motorcycles, but also by reaching more customers – and that’s where you come in.

    If you can dedicate 200m2 for a KTM showroom, sell the whole KTM range (including PG&A) and create a real destination dealership to attract KTM customers then we can offer all the advantages that Europe’s largest manufacturer can offer – including the most exciting motorcycle range on the planet.

    The following open points offer genuine opportunities of at least 150 units for a dealer who shares the same drive and ambition as KTM. Click the "Apply Now" button above, complete the form and we will contact you to discuss these opportunities further.

    Current open points:
    Lincoln/ Hull
    West Birmingham