• KTM_BrandValues_Purity_2020

    Ready to Race

    PURITY

  • KTM_BrandValues_Performance_2020

    Ready to Race

    PERFORMANCE

  • KTM_BrandValues_Adventure_2020

    Ready to Race

    ADVENTURE

  • KTM_BrandValues_Extreme_2020

    Ready to Race

    EXTREME

  • watch the full KTM brand video

    Ready to Race

    watch the full KTM brand video

    KTM_BrandValues_Video

    watch the full KTM brand video

    Ready to Race

    OUR Brand Values

    KTM_BrandValues_Purity_2020

    Purity

    Every single KTM showcases the purity of the design and uncompromising function that defines the READY TO RACE mentality. Out on your bike, looking ahead, and in the zone – nothing else matters. Taking the power and performance in your own hands and unleashing it at will, without distraction. No wasted space or weight – just everything you need for the ultimate ride. This is pure optimization taken to the limit.

    KTM_BrandValues_Performance_2020

    Performance

    Central to motorcycling is performance. For this is what really gets the pulse racing every time you head off on your bike. It is the one area that can touch all your senses and truly move you. With pupils dilated, pulse elevated, and mind at its most alert – performance induces an intense hyper-reality. This is why performance is the very foundation of KTM’s READY TO RACE philosophy. For without exceptional performance, victory is just not an option.

    KTM_BrandValues_Adventure_2020

    Adventure

    Adventure is a hunger to explore. Being willing to forego the safety of the 9-to-5 routine. It is a conscious decision to go beyond. Far outside your known world, miles past your comfort zone, and deep behind the visible horizon. For KTM, adventure represents a true test of your own limits of skill, character, resourcefulness, and survival. To adventure is not for everyone, but for those who commit to it, there is no end. So, get out there and go adventure!

    KTM_BrandValues_Extreme_2020

    Extreme

    Extreme circumstances expose weakness, highlight strength, and reveal the extraordinary. KTM’s commitment to living life to the extreme and building extreme motorcycles guarantees that every KTM ignites intense emotions and delivers pure thrills.