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KTM'S 'ORANGE BLOOD' CAMPAIGN

KTM'S 'ORANGE BLOOD' CAMPAIGN: TOUCHING THE FUTURE WITH A COMMUNITY-FIRST APPROACH 

KTM will shine on. The future will still be full of ADVENTURE, PURITY, EXTREME, PERFORMANCE, and technology that stirs emotions, but, with fresh perspective. Yesterday, 25 February, 2025, orange lights beamed into the winter sky in Mattighofen symbolizing a brighter future. The company is also transforming the way to engage with everybody who has been touched by the brand; from customers, to admirers, race fans, dealers, suppliers, onlookers and all past and present riders and those to come.

KTM marked its regeneration with illumination, but the beams were the first gesture of a strong and diverse ‘ORANGE BLOOD’ campaign that will embrace and integrate the KTM community more deeply than ever before. KTM is changing and the company is committed to greater transparency and a deep connection with the motorcycling industry and the consumer base. One of the principal initiatives will be the launch of the ‘ORANGE BLOOD’ platform.

‘ORANGE BLOOD’ is the new official online portal where KTM will be listening and interacting.  It’s where riders worldwide can connect, share their passion, and even help shape the campaign itself. Riders are invited to show their ‘Orange Blood’, submit their stories, and the best will become the global faces of the campaign.

The platform is a one-stop community hub, featuring rider-organized events and the chance to join the KTM Orange Board. This board, led by ambassadors, riders, and dealers, works hand-in-hand with KTM's Executive Leadership to ensure that the brand is shaped by the very people who live and breath it. KTM will also enable the community to organize global ride-outs through the ORANGE BLOOD platform, bringing riders together on the road. As time goes on, the platform will continue to evolve with new features, that will make it the ultimate space for ‘orange bleeders’ worldwide.

The ‘ORANGE BLOOD’ campaign will involve other awareness-building acts like signage, slogans, videos and visual content on network channels, social media and media partners. Further activities to celebrate the implementation of KTM’s brand values will also take place. KTM continues to embody the 'READY TO RACE' mantra, proving that it is more than just a slogan. This year, the team has successfully conquered the Dakar Rally, showcasing their hard work and dedication. The red plates in the AMA Supercross series are a testament to their commitment and perseverance. As KTM looks forward to more thrilling MXGP and Enduro events, and continues its journey in MotoGP, the focus remains on delivering excellence. This year marks a significant comeback for KTM, reinforcing the brand's determination.

“We are still here, the engines are running, the LEDs are still on, and we are filling the tanks and charging the batteries as fast as we can. Mistakes have been made, and lessons have been learned. Now we want to prove that the KTM brand lives up to what people value about it. With ORANGE BLOOD, we want to be even closer to our customers - their expectations and feedback are incredibly valuable for our development. Orange Bleeders are KTM enthusiasts who support us with their expertise and love for our motorcycles in good times and bad. As our upcoming commercial says: “Passion never goes bankrupt,” said Gottfried Neumeister, CEO of KTM AG.

KTM NEWS

KTM FUELS THE FUTURE OF MOTOCROSS WITH MX65 FUTURES CLASS AT 2025 AUSTRALIAN PROMX CHAMPIONSHIP

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Returning for a second year, KTM is proud to power the next generation of motocross racers by presenting the MX65 Futures class at three rounds of the 2025 Australian ProMX Championship. Once again, the KTM Group brands will unite to support this exciting class at Traralgon (May 25), Nowra (July 6), and Queensland Moto Park (August 2-3). Combining the two available 65cc age classes, the MX65 Futures will be open to riders aged 9 to under 12 on any brand of 65cc motocross bike, providing a stage for young talents to showcase their skills and compete for glory. Each round will award prizes to the top three finishers, while an overall series winner will be crowned at the final round at QMP. Participants will enjoy an immersive race team experience, including guided track walks, exclusive access to KTM Racing Team and Raceline Husqvarna Racing Team riders and an MX65 Futures goodie bag. This unique opportunity allows young racers to experience professional-level motocross racing, helping them prepare for the Australian Junior Motocross Championships, set for September in Gillman, South Australia. Registrations will be available through the official Australian ProMX Championship website (www.auspromx.com.au), with entries opening approximately one month before each round.

KTM RACING TEAM PARTNERS WITH D2N TECHNOLOGY SOLUTIONS FOR 2025 SEASON

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KTM Racing Team is proud to announce a new partnership with D2N Technology Solutions, which will bring cutting-edge communication technology to the team’s race operations for the 2025 season. D2N, a leader in innovative technology solutions for various applications, will provide KTM Racing Team with state-of-the-art communication systems designed to enhance clarity, reliability, and efficiency on race day. From the trackside to the pits, seamless communication is critical in delivering peak performance, and this partnership ensures the team has the best tools available to compete at the highest level on any given race weekend. Kyle Blunden, Motorsport Manager KTM Group Australia: “In motorsport, clear and consistent communication is essential. Having access to the latest technology from D2N ensures our team can operate with absolute precision on race day. We’re excited to welcome D2N as a partner and look forward to working together throughout the season.” Jason Owen, Managing Director D2N – Technology Solutions: "D2N is Australia’s number one supplier of world-class motorsport communications solutions. In fitting with our ethos of world’s best brands, world’s best solutions, and world’s best customers, I am excited to be partnering with KTM! Their record on track is nothing short of spectacular, so for D2N, this is the perfect synergy. I can’t wait to see the year unfold with lots of racing ahead!" The partnership between KTM Racing Team and D2N Technology Solutions further demonstrates a commitment to excellence, innovation, and the pursuit of performance at the highest level of competition. With D2N’s expertise and KTM’s racing pedigree, the 2025 season promises to be stronger than ever. To find out more about D2N - Technology Solutions, click here.

KTM RACING TEAM PARTNERS WITH PIRELLI FOR 2025 SEASON

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The KTM Racing Team is thrilled to announce a strategic partnership with Pirelli ahead of the 2025 Australian ProMX Championship season. A globally recognized leader in tyre technology, Pirelli will support both the KTM Racing Team and the KTM Junior Racing Team as they prepare to compete at the highest level of Australian motocross. This collaboration extends KTM’s long-standing and successful relationship with Pirelli in the World Motocross Championship, where the two brands have claimed numerous titles together. Pirelli’s cutting-edge tire technology has been instrumental in KTM Factory Racing’s international success, and this alliance now strengthens the KTM Racing Team in Australia - aligning our efforts with the championship-winning standards of KTM Factory Racing in Austria. This marks a significant step in unifying KTM’s global racing programs. In addition to KTM’s commitment to nurturing the next generation of racers, Pirelli also recognizes the importance of supporting emerging talent. As part of this partnership, Pirelli will extend its support to the KTM Junior Racing Team riders, who will compete in the KTM Australian Junior Motocross Championships and represent at their respective state-based series. Kyle Blunden, KTM Group Australia Motorsport Manager: "We’re excited to welcome Pirelli as an official partner for the KTM Racing Team Australia in our 2025 Australia ProMX Championship campaign. Their track record in motocross and commitment to innovation perfectly align with our pursuit of excellence. This partnership will be key in ensuring we compete at the highest level this season." Brenden Stoeckert, General Manager, Link International: "At Link, we're committed to providing quality products that enhance performance. We're proud to support the KTM Racing Team Australia in the 2025 season with Pirelli tyres designed for performance and reliability. This partnership is about delivering real results and backing the next generation of motocross talent." With Pirelli’s motorsport expertise and technical innovation, the KTM Racing Team is set to take on the 2025 season equipped with world-class performance and confidence. To find out more about Pirelli Tyres, click here.