KTM Racing Team are proud to announce a new partnership with Thirsty Camel, one of the Australia's most recognisable liquor retail brands, ahead of the remaining rounds of the 2025 Australian ProMX Championship and into the 2025 Australian Supercross Championship.
This newly signed agreement marks the beginning of a dynamic collaboration between two brands committed to excellence, performance, and creating memorable experiences for their audiences. With a national presence and a bold brand identity, Thirsty Camel is a fitting partner for KTM as the racing team continues pushing boundaries on and off the track.
As part of the partnership, Thirsty Camel branding will be prominently featured across KTM’s racing assets, including bikes, team trucks, rider jerseys and team wear, and trackside infrastructure, throughout the remainder of the ProMX season and into Supercross. Additionally, the collaboration will extend into digital activations, rider appearances, and exclusive promotions aimed at connecting Thirsty Camel with the passionate fan base that follows the national ProMX and Australian Supercross Championship.
Thirsty Camel’s involvement signals an exciting chapter for the KTM Racing Team, which continues to build momentum on the track and commercial strength off it.
Kyle Blunden, Motorsport Manager – KTM Group Australia: "We’re excited to welcome Thirsty Camel to the KTM family. This partnership represents more than just logo placement, it’s about aligning with a brand that understands and values our sport's culture, fans, and energy. Together, we’ll bring something fresh to Australian motocross and supercross space, and are very excited to be racing with Thirsty Camel."
Rachel Brown, Victorian Marketing Manager – Thirsty Camel: "Partnering with the KTM Racing Team is an exciting opportunity for Thirsty Camel to connect with one of the most passionate and energetic sporting communities in Australia. This collaboration brings together two brands that thrive on performance, loyalty, and a whole lot of spirit. We’re thrilled to support the team and to engage with motocross fans in bold new ways – both trackside and beyond."