KTM 790 Duke 2018

Bodywork & Graphics

Purity is one of KTM’s brand values, and in a design context it means not using unnecessary design elements when a simpler option is possible. Or when you can combine multiple functions in one part. Take the tank spoiler, which combines the functions of spoiler and ergonomic surface, for example. Or the taillight that’s been mounted on the license plate holder, so it can be easily removed for a day at the track. This is a bike that looks and feels as compact as possible. You’ll find no round shapes, but straight lines, clarity and the promise of a radically thrilling ride.  

Bodywork & Graphics