KTM APPOINTS FLORIAN BURGUET AS VICE PRESIDENT OF MARKETING
published at 01/24/2013 / created by Christy LaCurelle
Murrieta, CA – KTM North America, Inc. is excited to announce the promotion of Florian Burguet as Vice President of Marketing.
This marketing position is one of the new management functions recently created by KTM at its North American headquarters as the company continues its expansion. KTM President, Jon-Erik Burleson, stated, “We feel this is the perfect timing for Florian to join our US team and help grow our brand through current and new marketing ideas. As the leader of our marketing efforts he will ensure our brand equity continues to strengthen in the eye of the consumer and is aligned with our innovative new product and supportive racing results.”
Burguet is not a stranger to the KTM brand. He previously worked at the KTM Canadian subsidiary for more than four years as the lead behind all KTM Canada marketing activities. As a true orange bleeder, and fan of racing since his youth, Burguet then took the role as General Manager of KTM Canada in 2010. Under his leadership, with a focus on staff development, business optimization and motocross share conquest, KTM Canada became one of the best performing subsidiaries of KTM worldwide.
Burguet has recently moved from his home in Canada to KTM’s western US headquarters where he will maintain his role as General Manager for KTM Canada as well as begin his duties as Vice President of Marketing. “KTM is a unique company that offers multiple career and friendship opportunities. Moving across country and working closer with the US team, particularly in Marketing, is an exciting challenge at a very interesting time for KTM North America. Our brand is strong, our products are benchmarking and our team is extremely engaged in the ongoing development of our relationships with our consumers. I am looking forward to more ‘Ready to Race’ days in 2013 and beyond.”