KTM & KÄRCHER – PERFECT SYNERGY!
published at 23.08.2012 / created by Marcia Hill
As of 2013, Kärcher is to be the official partner of the KTM Rally Factory Team and will support them with high pressure cleaning devices. This renowned company will also introduce a special edition of its powerful cleaning device onto the market in a number of countries already committed to KTM ‘Orange’.
Many KTM customers all over the world rely on the combination of Kärcher’s yellow cleaning devices and KTM Orange because they seek out the best and rely on the global market leaders in both segments.
This link is now the first factory-based arrangement with a sponsorship partner and allows the customer to purchase all the necessary cleaning devices either from KTM dealers or selected retailers.
Stefan Pierer (KTM CEO): “When we look at suppliers we work with for our bikes and accessories it is almost always companies that are leaders in their field. That’s why I am very pleased to welcome Kärcher as a new partner – especially in connection with a challenging and unique event like the Dakar Rally where we have been able to really shine for the last eleven years!”
Hartmut Jenner (CEO of the Kärcher Group): “KTM fits very well with Kärcher. Both companies rely on powerful and efficient technology to achieve outstanding results. Through this partnership we will be able to further enhance our brand awareness, especially in Latin America and we are convinced that also together we will be successful in the future.”
The Alfred Kärcher GmbH & Co. KG employs more than 9,000 people in 57 countries and 93 subsidiaries. A family firm founded in 1935, it manufactures its cleaning devices in Germany, Italy, Romania, the USA, Brazil, Mexico and China. Some 50,000 service centers all over the world ensure a continuous and comprehensive service to customers all over the world. More than 600 engineers and technicians are engaged in design engineering new solutions. In 2011, the cleaning device specialist posted its highest-ever sales revenues, EUR 1.7 billion, and sold 8.25 million units, more than ever before in its 77-year history.